Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.
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Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Random experiments waste time and budget. A structured framework ensures every test teaches you something, even when it fails. Decide what to test, design experiments properly, analyse results accurately, and share learnings so the whole team gets smarter.
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