Contentsquare analyses digital experience with AI-powered insights, heatmaps, and session recordings to identify friction points in user journeys.
Contentsquare provides AI-powered experience analytics, session recordings, and heatmaps to identify where users struggle on websites and apps.
You need to understand not just what users do but why they struggle, with AI highlighting friction points rather than drowning in raw session recordings.
€
480
/ year
€
49
/ month
Identifying high-friction areas in user journeys
Analysing mobile app experience issues
Understanding why form abandonment happens
Product teams optimising digital experiences, CRO specialists at scale companies, UX researchers needing quantitative backing for qualitative insights.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Contentsquare is enterprise experience analytics powerful but complex and expensive. The AI-powered insights genuinely surface issues you'd miss in manual analysis. The mobile app analytics are stronger than most competitors. The journey analysis connects behaviour across sessions. Pricing is custom but expect £20K+ annually for meaningful usage. Compare against: Hotjar for simpler and cheaper session recordings, Fullstory for engineering-friendly event tracking, or Microsoft Clarity for free basic heatmaps. Choose Contentsquare when you're an established company with significant traffic and optimisation is a core function, not a side project. The learning curve and setup complexity require dedicated resources. Best for scale companies where small conversion improvements justify significant tool investment.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
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See playbook
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ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
Contentsquare analyses digital experience with AI-powered insights, heatmaps, and session recordings to identify friction points in user journeys.
