Optimised booking flow

Getting someone interested is only half the battle. A proper booking flow with confirmations, reminders, and no-show handling converts more interest into actual conversations.

Optimised booking flow

Introduction

Chapters

1

Meeting setup

Choose meeting types, set durations and buffers, place links where intent is highest. Make booking frictionless so ready leads do not drop off.

2

Confirmation and reminders

Send confirmation immediately with what to expect. Remind at 24 hours and 1 hour. Each touchpoint reduces no-shows.

3

Reschedules and no-shows

Make rebooking easy with one click. Follow up same day if they miss. Give them another chance without burning the relationship.

Optimised booking flow

tools

Lemcal

Lemcal

Lemcal provides instant meeting scheduling optimised for speed with one-click booking, availability pools, and sales-focused features.

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9

per month

Cal.com

Cal.com

Cal.com provides meeting scheduling with calendar sync, booking pages, and workflow automation, available open-source or hosted for teams.

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15

per month

Calendly

Calendly

Calendly automates meeting scheduling with availability sync, booking pages, payment collection, and workflow integrations for professionals.

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12

per month

Books

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Wiki

Booking rate

The percentage of marketing qualified leads who book a meeting with your sales team.

Related topic

Marketing funnel

Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.

Optimised booking flow

Other playbooks

Demand generation tools

Demand generation tools

Pipeline doesn't fill itself. These tools help you identify who to target, reach them at scale, and create content that earns attention in crowded markets.

Growth team tools

Growth team tools

The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.

Sales pipeline tools

Sales pipeline tools

Deals slip through cracks when your sales stack doesn't work together. These tools keep your pipeline visible, your follow-ups timely, and your process tight.

Customer value tools

Customer value tools

Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.

Marketing funnel tools

Marketing funnel tools

Traffic means nothing if it doesn't convert. These tools help you capture leads, nurture them automatically, and understand what's actually working in your funnel.

Hubspot configuration

Hubspot configuration

HubSpot is powerful when configured properly and a mess when it's not. Set up your instance correctly from the start so your data stays clean and your team trusts the system.

Keep reading