Growth team tools
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Growth team tools
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Every growth team eventually faces the same question: which tools should we actually use?
There are thousands of options. Every category has ten competitors, each claiming to be the best. You can spend weeks evaluating software instead of doing the work the software is supposed to help with.
This is my opinionated list. These are the tools I use with clients and recommend to growth teams. Not because they're perfect, but because they work well together and don't create more problems than they solve.
The best tool stack is the one your team actually uses. Fancy features mean nothing if people work around the system instead of in it. I've prioritised tools that are easy to adopt, play well with others, and don't require a dedicated admin to maintain.
Your system for tracking work determines how your team operates. The right tool makes priorities visible and keeps everyone moving without endless status updates.
Where your team communicates shapes how decisions get made. Good collaboration tools make information easy to find and keep conversations focused.
The value of a meeting lives in what happens afterwards. Capture decisions and action items so every conversation moves work forward.
Knowledge that's written down compounds. Document your processes and decisions so your team builds on what's already been figured out.
Repetitive work is work that shouldn't require thinking. Automate the predictable stuff so your team focuses on problems that actually need human judgment.
The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
Pipeline doesn't fill itself. These tools help you identify who to target, reach them at scale, and create content that earns attention in crowded markets.
Deals slip through cracks when your sales stack doesn't work together. These tools keep your pipeline visible, your follow-ups timely, and your process tight.
Acquiring customers is expensive. These tools help you keep them longer and grow their accounts so your acquisition costs actually pay off over time.
Traffic means nothing if it doesn't convert. These tools help you capture leads, nurture them automatically, and understand what's actually working in your funnel.
Your CRM contains the answers to most performance questions. Learn where to look and what to build so you can manage your team with data instead of gut feel.
HubSpot is powerful when configured properly and a mess when it's not. Set up your instance correctly from the start so your data stays clean and your team trusts the system.