Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.
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Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Random experiments waste time and budget. A structured framework ensures every test teaches you something, even when it fails. Decide what to test, design experiments properly, analyse results accurately, and share learnings so the whole team gets smarter.
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