Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.
.webp)
Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.
See playbook
