Automation

Identify repetitive tasks draining time and build workflows that run without you. Use HubSpot and Zapier to automate lead routing, follow-ups, notifications, and data entry.

Automation

Introduction

Chapters

1

Document processes before automating

Map your current manual processes step-by-step. Identify repetitive tasks that take time but don't require judgement. Calculate time savings to prioritise what to automate first.

2

Understand workflow structure

Every automation follows the same pattern: trigger, conditions, actions, goals. Master this universal structure and you can build any workflow in any platform.

3

Build automations systematically

Choose the right tool for the job. Handle edge cases before they cause problems. Test thoroughly on sample data before going live. Monitor for failures after launch.

4

Monitor and optimise automations

Track performance over time. Identify bottlenecks and failures. A/B test workflows like you test landing pages. Compound automations by connecting them into complete systems.

Automation

tools

Zapier

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20

per month

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

n8n

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24

per month

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Make

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4.13

per month

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Pipedream

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45

per month

Pipedream

Code-friendly automation running Node.js workflows excellent when you need custom logic, API integrations, or automations that Zapier can't handle.

Books

SYSTEMology

David Jenyns

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SYSTEMology

A step by step way to document and improve processes so the team delivers consistent results without heroics.

Work The System

Sam Carpenter

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Work The System

A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.

Wiki

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Related topic

Growth orchestration

Get a grip on what's actually working and what needs course correction. Use data and experiments to make decisions instead of opinions. See how changes in one part of the system affect everything else. Random tactics don't compound, coordinated ones do.

Automation

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LinkedIn advertising

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Calculate lifetime value

Calculate lifetime value

Weekly scorecard

Weekly scorecard

Set up and run the weekly 12-metric review across all four growth engines. Structure the meeting, assign ownership, use traffic lights, and escalate issues that need attention.

Dashboard setup

Dashboard setup

Build a reporting dashboard that tracks the 12 growth metrics across all four engines. Choose the right tool, structure views correctly, and make data actionable weekly.

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