Net Revenue Retention (NRR)

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

B2B growth wiki illustration

Definition

Net Revenue Retention (NRR)

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

Why this matters

Example 1

Example 2

Example 3

How to apply

Net Revenue Retention (NRR)

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Compound growth

Meet Random Rick, Specialist Steve and Solid Sarah. See three approaches to growth and why only one compounds. Understand the model that shows how improvements multiply. Apply systematic thinking to double revenue.

See playbook
Compound growth