Dealfront identifies companies visiting your website, combines with intent data, and enriches with company details for B2B sales prospecting.
Dealfront reveals anonymous website visitors, scores companies by buying intent, and enriches leads with firmographic data for B2B prospecting.
You want to know which companies are researching your solution before they fill out forms, and prioritise outreach based on buying intent signals.
€
1188
/ year
€
99
/ month
Identifying companies visiting your website
Scoring accounts by buyer intent and engagement
Enriching leads with company firmographics
B2B sales teams prospecting from website traffic, marketing teams identifying in-market accounts, account-based marketing programmes targeting high-intent companies.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Dealfront (merger of Leadfeeder and Echobot) is the European B2B visitor intelligence platform. The website visitor identification works well for UK and European companies. The intent data shows research behaviour across the web. The company enrichment provides solid firmographic data. The integrations with CRM are functional. Pricing is custom but expect several thousand pounds annually. Compare against: Leadinfo for simpler visitor ID, Zoominfo for US focus, or Clearbit for basic enrichment cheaper. Choose Dealfront when you're targeting European B2B companies and want visitor identification plus intent data in one platform. The accuracy for US companies is lower. Best for European B2B companies with reasonable website traffic (1000+ monthly visitors) where identifying in-market accounts before form fills creates pipeline advantage.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.
See playbook
ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.
Squarespace builds complete websites with beautiful templates, hosting, and e-commerce features for creators, small businesses, and portfolios.
Freshchat provides live chat, chatbots, and customer messaging across web, mobile, and social channels for support and sales teams.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Hotjar captures user behaviour through heatmaps, session recordings, and feedback polls to understand how visitors use your website.
