Process email to empty daily by deciding whether to act, defer, delegate, or delete each message rather than leaving unread items as false to-do lists.
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Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
Calculate volume needed, map campaigns to belief stages across channels, then test and scale winners using more/better/new whilst killing underperformers.
Structure creative testing within campaigns using message angles, formats, and hooks. Document what works per segment to compound learning over time.
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Determine which segment and campaign combinations justify dedicated pages, optimise core elements, then A/B test systematically starting with highest-traffic pages.
David Allen
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Capture, clarify and review without friction. Keep projects moving with weekly reviews and clear next actions.
Cal Newport
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How to reduce low value tools and feeds. Practical steps to tidy notifications, choose channels and free up time for impact.
Handle email like a pro so it doesn't interrupt your day. Process inbox efficiently without letting it hijack your focus and deep work time.
Use a weekly Firebreak to close open loops and reset. Start next week clear and focused by clearing, reflecting, and planning systematically.
Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.
Build relationships and demonstrate expertise on social platforms to generate inbound interest rather than interrupting buyers with cold outreach.
Gradually increase sending volume from new domains to build reputation with inbox providers and avoid being marked as spam when scaling outreach quickly.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Fix site infrastructure issues that prevent search engines from crawling and indexing pages properly to ensure content can rank regardless of quality.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Calculate what you pay each time someone clicks your ad to evaluate channel efficiency and determine if paid traffic costs justify the leads generated.
The percentage of impressions that result in a click to your website or landing page.
Schedule focused work sessions in your calendar to protect concentration and ensure important tasks don't get crowded out by meetings and interruptions.
Optimise individual pages for target keywords by improving titles, headings, content, and internal links to help search engines understand topic relevance.
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Earn links from other websites to your content to signal authority to search engines and improve rankings for target keywords over time.
Create focused standalone pages for paid campaigns that remove distractions and guide visitors toward one specific action to improve conversion rates.
Maintain a positive sending history to ensure emails reach inboxes rather than spam folders by following best practices and monitoring feedback signals.
Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.
Target prospects based on demographic, firmographic, and behavioural data, interrupting their social feeds with relevant offers and content.
The total number of times your brand appears in front of potential customers across all channels.
Ensure emails reach inboxes rather than spam folders by maintaining sender reputation, authenticating properly, and following anti-spam best practices consistently.