Website CMS

Your website CMS determines how easily you can publish content, build landing pages, and make changes without developers. The right choice balances flexibility, ease of use, and integration with your growth stack.

For B2B companies, your website is your most important marketing asset. It needs to load fast, convert visitors, and be easy to update.

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Use a CMS to manage your marketing website, blog, and landing pages. The marketing team should be able to publish and edit without waiting for developers.

Use it to build conversion-focused pages - product pages, pricing pages, and campaign landing pages that drive leads.

Use it to host your content. Blog posts, resources, case studies, and documentation all live in your CMS.

If you have a web application, keep marketing pages separate from the product. Different requirements, different tools.

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Visual editing lets marketers build pages without code. Drag and drop, add sections, change copy - all without developer tickets.

Page speed affects SEO and conversion rates. Test how fast your CMS renders pages out of the box.

SEO controls should be built in. Meta titles, descriptions, canonical URLs, and structured data without plugins.

Integrations matter. Forms should connect to your CRM. Analytics should track properly. Chat widgets should embed easily.

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Webflow is the choice for design-focused marketing teams. Full visual control, clean code output, and fast hosting. Steeper learning curve but worth it.

WordPress powers most of the web. Huge plugin ecosystem, flexible, but requires more maintenance and security attention.

Squarespace is simpler than both. Good for basic marketing sites but limited for complex B2B requirements.

Choose Webflow if design quality matters and you'll invest time learning it. Choose WordPress if you need maximum flexibility or have existing WordPress expertise.

Your CMS should make publishing easy, not create bottlenecks. Pick the tool that matches your team's skills and update your website frequently. A fast, well-maintained site beats a fancy site that never gets updated.

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