Close

Close is the CRM that was built by salespeople who got frustrated with Salesforce. It shows. Everything is designed around the reality of how inside sales actually works: lots of calls, lots of follow-ups, and no patience for clunky interfaces.

The built-in communication tools are the main differentiator. Calling, email, and SMS all happen inside Close. No need for separate dialers or email tools. Calls are logged automatically with recordings attached to lead records. The power dialer lets reps burn through call lists without manual dialling. Voicemail drop saves time on repetitive tasks.

For sales managers, the reporting shows activity and outcomes clearly. You can see how many calls each rep is making, what's converting, and where deals are stalling. The AI features summarise calls and enrich lead data automatically, which saves time on note-taking and research.

The workflow automation handles the repetitive stuff: follow-up tasks, lead assignment, status changes based on activity. This keeps deals moving without requiring reps to remember every next step.

Close integrates with the tools you'd expect: Zapier, HubSpot, Zoom, Calendly. The API is well-documented if you need custom connections. It doesn't try to be a marketing automation platform or a customer success tool. It does sales, and it does sales well.

Compare against HubSpot Sales Hub if you need marketing integration, Pipedrive if you want something simpler and cheaper, or Salesforce if you need enterprise features. Close sits in the middle: more capable than basic CRMs, less bloated than enterprise platforms. Best for teams of 5-50 reps who prioritise speed and simplicity over customisation.