Zoominfo

Zoominfo is the enterprise B2B database best data quality, most comprehensive coverage, and powerful search capabilities. The contact accuracy is genuinely better than cheaper alternatives. The intent data shows research behaviour. The organisational charts help map accounts. The native CRM integrations are polished. Pricing is custom and expensive expect five figures annually minimum. Compare against: Apollo for all-in-one capability cheaper, LinkedIn Sales Navigator for relationship-focused prospecting, or Lusha for tactical enrichment. Choose Zoominfo when data quality directly impacts deal size and you're targeting enterprise accounts where wrong contacts waste expensive time. The minimum spend is prohibitive for small teams. The learning curve is significant given feature breadth. Best for enterprise sales teams or fast-growing companies where prospecting efficiency justifies premium tooling.