Zoominfo provides comprehensive B2B contact and company data with advanced search, intent signals, and native CRM integration for enterprise sales.
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Zoominfo offers B2B contact database with 200M+ profiles, company intelligence, buying intent data, and workflow integrations for enterprise prospecting.
You need the highest-quality B2B data available and complex search criteria to build precise prospect lists, and budget isn't the primary constraint.
€
11400
/ year
€
950
/ month
Building highly targeted prospect lists
Identifying accounts showing buying intent
Enriching CRM data with accurate contacts
Enterprise sales teams prospecting at scale, account-based marketing programmes targeting specific accounts, sales development teams building pipeline systematically.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
Dealfront identifies companies visiting your website, combines with intent data, and enriches with company details for B2B sales prospecting.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Zoominfo is the enterprise B2B database best data quality, most comprehensive coverage, and powerful search capabilities. The contact accuracy is genuinely better than cheaper alternatives. The intent data shows research behaviour. The organisational charts help map accounts. The native CRM integrations are polished. Pricing is custom and expensive expect five figures annually minimum. Compare against: Apollo for all-in-one capability cheaper, LinkedIn Sales Navigator for relationship-focused prospecting, or Lusha for tactical enrichment. Choose Zoominfo when data quality directly impacts deal size and you're targeting enterprise accounts where wrong contacts waste expensive time. The minimum spend is prohibitive for small teams. The learning curve is significant given feature breadth. Best for enterprise sales teams or fast-growing companies where prospecting efficiency justifies premium tooling.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.
See playbook
Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.
Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.
OmniConvert combines A/B testing, personalisation, and customer surveys to optimise conversion rates for e-commerce and SaaS companies.
