Reply.io combines email, LinkedIn, calls, and WhatsApp into multichannel outreach sequences with AI-powered assistance and team analytics.
Reply.io orchestrates multichannel outreach sequences across email, LinkedIn, calls, and messaging with AI-powered content suggestions and analytics.
You want true multichannel sequences where LinkedIn touches, calls, and emails are coordinated automatically without manual juggling between platforms.
€
/ year
€
/ month
Running coordinated email and LinkedIn sequences
Using AI to generate personalised message variations
Tracking team performance across channels
B2B sales teams running complex multichannel campaigns, SDR managers optimising team performance, agencies managing client outreach across channels.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
Mailshake automates cold email and social outreach with simple sequencing, deliverability monitoring, and team collaboration for B2B sales.
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Reply.io is the multichannel champion if you're serious about orchestrating touches across email, LinkedIn, calls, and messages, this is your tool. The LinkedIn automation is more robust than most email tools that bolt it on. The AI writing assistant actually helps with personalisation at scale. Pricing starts around $60/user/month but includes everything. Compare against: Lemlist for better email personalisation, Apollo for database included, or Outreach for enterprise features. Choose Reply.io when your sequences genuinely need multiple channels coordinated, not just email with occasional LinkedIn touches. The team analytics are strong for managers. The learning curve is steeper than simple tools but justified by capability. Best for teams who've proven that multichannel outreach works for them and need proper orchestration.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.
See playbook
Lemlist is a cold email platform with advanced personalisation, warm-up features, and deliverability tools for B2B outbound campaigns.
Kanbox automates contract and document signature workflows with routing, approvals, and integrations built for European B2B companies.
Apollo combines a B2B contact database with email sequencing and tracking in one platform for outbound sales teams.
SurferSEO analyses top-ranking content to provide data-driven recommendations for on-page optimisation and content structure for target keywords.
Lusha provides instant B2B contact enrichment with email and mobile numbers via browser extension and bulk lookup for sales prospecting.
SEMrush is an all-in-one SEO platform covering keyword research, competitor analysis, backlink tracking, and content optimisation for organic growth.
