Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.
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Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.
See playbook
