Playbook for B2B marketers

Lead capture

Design forms with only what you need. Add progressive fields, enrich and deduplicate, route to the right owner and calendar, and score activity so follow up starts with the best leads.

Lead capture

Introduction

Chapters

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Justuno
Tool review

Justuno

On site promotions and forms that help capture leads and run offers with targeting and design control.

Instapage
Tool review

Instapage

Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.

Leadpages
Tool review

Leadpages

Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.

Unbounce
Tool review

Unbounce

Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.

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Wiki articles

Go to wiki
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Further reading

Growth marketing

You’re not growing fast enough and it’s time to fix that.

You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.