Outgrow creates calculators, quizzes, and assessments to engage visitors, capture leads, and personalise recommendations on websites.
Outgrow builds interactive calculators, quizzes, and assessments that engage visitors while capturing qualified leads with personalised results.
You want engaging lead magnets beyond static PDFs, with interactive tools that provide value whilst qualifying leads through their responses.
€
168
/ year
€
22
/ month
Building ROI calculators for prospects
Creating product recommendation quizzes
Qualifying leads through needs assessments
B2B companies creating ROI calculators, e-commerce brands building product recommendation quizzes, service businesses qualifying leads through assessments.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Outgrow is the interactive content specialist calculators, quizzes, and assessments that engage whilst generating leads. The templates cover common use cases. The logic branching personalises results. The lead capture feels natural because users get value first. The analytics show which paths convert best. Pricing starts around $14/month for basic features. Compare against: Typeform for more general forms and surveys, Involve.me for similar interactive content, or custom development for complex calculators. Choose Outgrow when you want sophisticated lead magnets that qualify whilst engaging, not just capture. The branding on cheaper tiers may not fit professional needs. The learning curve is moderate for complex logic. Best for B2B companies where prospects need education before buying, or any business wanting engaging lead capture that provides genuine value to participants.
My personal notes on how to use this tool.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.
See playbook
Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.
Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.
Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.
