Growth rhythms

Google Analytics

Free web analytics platform that tracks website visitors, behaviour, and conversions. Essential for understanding how people use your site and which marketing channels drive results.

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Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

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Databox

Business analytics dashboard platform that centralises metrics from your tools and displays them in customisable real-time dashboards.

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Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

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Books

Lean Analytics

Alistair Croll

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Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.

Measure What Matters

John Doerr

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A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.

Traction

Gino Wickman

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A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.

Wiki

Objectives and Key Results (OKRs)

Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.

Read concept

Other playbooks

Win bigger deals

Increase the average value of your initial contracts through better packaging, value framing, anchoring, and negotiation.

Convert more pipeline

The full journey from first meeting to signed contract. How to improve conversion at every stage of your sales pipeline so more opportunities become revenue.

Sales sequences

Build and automate sales follow-up sequences that keep deals moving through your pipeline without manual chasing.

Go-to-market strategy

Define your ideal customer profile, craft positioning that differentiates, and choose the channels that reach buyers when they are ready to act.

Lead qualification

Build a scoring and qualification framework that separates genuine buying intent from casual interest, so sales invests time where it counts.

Project delivery

The operational wrapper for every consulting engagement. Covers kickoff, communication rhythms, progress reviews, and handover so nothing falls through the cracks.