How to choose proposal software

Compare PandaDoc, Proposify, and other tools based on your sales complexity, CRM integration needs, and pricing workflow requirements.

How to choose proposal software

Introduction

Sending proposals as PDF attachments is amateur. You can't track engagement, can't see which sections prospects read, and can't enable electronic signatures. Proposal software solves this it shows who viewed your proposal, how long they spent on pricing, and lets them accept with one click. But choosing the wrong tool creates problems. Some don't integrate with your CRM. Others overcomplicate simple quotes. Enterprise tools cost too much for small teams. This chapter shows you how to evaluate proposal software based on your actual needs, compare platforms honestly, and choose tools that integrate cleanly with your existing stack.

Assess your proposal complexity and volume needs

Compare PandaDoc, Proposify, and alternatives carefully

Evaluate CRM integration and e-signature features

Choose based on workflow fit, not feature lists

Conclusion

Tools

Relevant tools

PandaDoc
Tool

PandaDoc

PandaDoc creates proposals, quotes, and contracts with content libraries, e-signature, and payment collection for sales teams.

DocuSign
Tool

DocuSign

DocuSign provides electronic signature, contract management, and workflow automation with legal validity and extensive integrations for enterprises.

HubSpot
Tool

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

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How to build proposal templates

Design proposal frameworks with clear scope, pricing options, and acceptance workflows that guide buyers toward decisions without confusion.

Playbook

How to set up proposals and quotes

Proposals sent via email disappear into inboxes. You don't know if they've been opened, which sections were read, or whether pricing scared them off. Proposal software tracks engagement, automates generation from CRM data, and shows exactly where prospects get stuck so you can follow up intelligently.

See playbook
How to set up proposals and quotes
Growth wiki

Growth concepts explained in simple language

Wiki

Quote

Provide formal pricing for requested solutions to move qualified prospects toward purchase decisions with clear costs and terms they can review and approve.

Wiki

Pricing strategy

Determine how to charge for products and communicate value to maximise willingness to pay whilst remaining competitive and supporting desired positioning.

Wiki

Sales deck

Design presentation slides that guide discovery and demo conversations whilst reinforcing key messages visually so prospects retain information after meetings end.