Evaluate email content and sending practices to identify elements that trigger spam filters before sending campaigns that might damage deliverability.

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Definition

Spam score

Evaluate email content and sending practices to identify elements that trigger spam filters before sending campaigns that might damage deliverability.

Why this matters

Example 1

Example 2

Example 3

How to apply

Spam score

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Outreach automation

Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.

See playbook
Outreach automation