Plan content publication in advance to maintain consistency, balance topics, and coordinate promotion rather than scrambling to create content reactively.
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Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.
Capture visitor contact details through strategically placed forms, lead magnets, and often-forgotten sources. Build a system that turns anonymous traffic into known leads.
Nurture leads through automated email flows that educate, build trust, and move prospects toward booking a discovery call when the timing is right for them.
Convert interested leads into booked meetings through confirmation flows, reminder sequences, and cancellation handling that maximise show rates and reduce no-shows.
Most B2B websites confuse visitors instead of converting them. Build clear pages that answer questions, establish credibility, and make the next step obvious.
Tiago Forte
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How to store research, briefs and ideas so you can reuse them later. A calm framework for notes that supports experiments and content.
Turn your organic-growth strategy into a production system. Track ideas, score by impact, move through workflow, and publish on time consistently.
Stop scrambling for ideas the night before you post. Set up a simple Notion calendar, balance value and sales, and stay three weeks ahead consistently.
Monitor how many recipients opt out of emails to catch list fatigue or irrelevant content before deliverability suffers from spam complaints that damage sender reputation.
Watch real users attempt tasks with your product to identify friction points that analytics alone can't reveal and prioritise improvements that remove blockers.
The percentage of engaged website visitors who submit their contact information and become leads.
Match your messaging to prospects' current awareness level from problem-unaware to solution-aware to speak directly to their mental state.
Display security badges, guarantees, and credentials to reduce purchase anxiety and prove legitimacy on pages where visitors make buying decisions.
Capture exact language customers use to describe problems and solutions to write copy that resonates because it mirrors how your market actually thinks and speaks.
Craft clear, compelling prompts that drive specific user actions across platforms, from clicking through to converting.
Understand the underlying progress customers try to make by hiring products to uncover motivations that drive purchases beyond surface-level features.
Plan content publication in advance to maintain consistency, balance topics, and coordinate promotion rather than scrambling to create content reactively.
Regularly remove inactive and invalid email addresses to maintain deliverability and focus effort on engaged subscribers who actually read your content.
Map every touchpoint from initial awareness to repeat purchase, creating seamless experiences that guide prospects toward conversion.
Conduct structured conversations with customers to uncover problems, motivations, and decision processes that surveys and analytics can't reveal.
Visualise user behaviour through colour-coded overlays showing clicks, scrolls, and mouse movement, exposing hidden friction points.
Display evidence that others trust and use your solution to overcome scepticism and reassure prospects they're making a safe choice by buying.
Optimise how quickly pages load to reduce bounce rates and improve rankings since slow sites frustrate users and get penalised by search algorithms.
The percentage of marketing qualified leads who book a meeting with your sales team.
The percentage of new leads who take a qualifying action and become marketing qualified leads.
Track what percentage of recipients open emails to evaluate subject line effectiveness and list engagement rather than sending to unengaged subscribers who hurt deliverability.
Execute personalised, multi-touch campaigns at scale through software that triggers messages based on prospect behaviour and characteristics.
Build professional reputation through consistent content and engagement to attract opportunities and establish trust before commercial conversations begin.