Introduction
Renewals shouldn't be surprises. Customers who forget renewal dates or face unexpected price changes churn. Strong renewal processes start 90 days before expiration confirming value delivered, discussing any concerns, and making the renewal decision obvious. For subscription businesses, auto-renewal with advance notice works best. For contract businesses, proactive outreach 60-90 days early allows time to address objections. This chapter shows you how to design renewal processes that make staying easy, communicate value before the renewal conversation, and handle objections that might block renewal.
