Unit economics

Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.

Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.

Track predictable monthly subscription revenue to monitor short-term growth trends and make faster decisions than waiting for annual revenue reports.

Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.

Connect tools so data flows automatically between systems to eliminate manual entry, keep records current, and enable sophisticated workflows across platforms.

Identify what you do better or differently that competitors can't easily copy to defend margins and win customers consistently over time.

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.