Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.

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Definition

Unit economics

Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.

Why this matters

Example 1

Example 2

Example 3

How to apply

Unit economics

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Compound growth

Meet Random Rick, Specialist Steve and Solid Sarah. See three approaches to growth and why only one compounds. Understand the model that shows how improvements multiply. Apply systematic thinking to double revenue.

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Compound growth