Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.
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The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.
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Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.
Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.
Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.
Estimate the maximum revenue opportunity if you captured 100% market share to size your opportunity and prioritise which markets to enter first.
Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.
Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.
Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.
Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.
Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.
Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.
Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.
Deploy fast, low-cost experiments to discover scalable acquisition and retention tactics, learning through iteration rather than big bets.
Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.
Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.
Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.
Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.