Lifecycle stages

Define when a lead becomes MQL, when MQL becomes SQL. Set up stages in HubSpot so leads move automatically based on score or behaviour.

Introduction

The stages explained

Setting up in HubSpot

Automating stage transitions

Conclusion

Related tools

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Further reading

Marketing automation setup

Marketing automation setup

Define when a lead becomes MQL, when MQL becomes SQL. Set up stages in HubSpot so leads move automatically based on score or behaviour.