Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.

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Definition

Cold email

Reach prospects who don't know you by sending personalised outreach that offers value and starts conversations rather than pitching products immediately.

Why this matters

Example 1

Example 2

Example 3

How to apply

Cold email

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Outreach automation

Create an outreach strategy that defines who to target. Configure domains and infrastructure properly. Build targeted lead lists. Write emails that sound human. Design multi-touch sequences.

See playbook
Outreach automation