Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
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The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.
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Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.
Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.
Assign full conversion credit to the final touchpoint before purchase to identify which channels close deals but miss earlier influences that started journeys.
Document your repeatable processes in clear, step-by-step instructions that ensure consistency, enable delegation, and capture institutional knowledge.
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.
Identify what you do better or differently that competitors can't easily copy to defend margins and win customers consistently over time.
Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.
Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.
Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.
Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.
Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.
Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.
Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.
Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.
Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.
Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.
Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.
Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.