Build active lists that update automatically as contacts meet criteria and static lists that capture a snapshot in time, create segmentation rules based on behavior and attributes, set up list hygiene automation that removes inactive or unqualified contacts, and configure suppression lists for bounced and unsubscribed contacts.
Leads go quiet. They stop opening emails, stop visiting your site, and disappear from pipelines. Re-engagement campaigns give them one last chance before you archive them. This chapter shows you how to identify inactive leads, design re-engagement sequences that offer real value instead of "are you still interested?" messages, and set up automation that cleans your database by removing people who don't respond.
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45
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All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
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15
per month
ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
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45
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Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.
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7
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Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.
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19
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Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.
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100
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Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Build active lists that update automatically as contacts meet criteria and static lists that capture a snapshot in time, create segmentation rules based on behavior and attributes, set up list hygiene automation that removes inactive or unqualified contacts, and configure suppression lists for bounced and unsubscribed contacts.
