Introduction
Most proposals get sent and forgotten. You don't know if prospects opened them, which sections they read, or whether they shared them internally. Proposal software tracks everything views, time spent per section, who else viewed it, and when they stopped reading. This data reveals problems. If prospects skip your case studies, they're not compelling. If they bounce at pricing, it's too high or unclear. This chapter shows you how to track proposal engagement, identify patterns in winning vs losing proposals, and use data to optimise templates so more proposals close.
