Channel plan and budget
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Channel plan and budget
Choose which channels to invest in based on your growth stage, CAC targets, and where your ideal customers actually spend their time and attention.
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Choose which channels to invest in based on your growth stage, CAC targets, and where your ideal customers actually spend their time and attention.
Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Define exactly who to target by building ICP criteria, audience segments, and account lists that focus your spend on prospects most likely to convert.
Keep deals moving forward with automated outreach cadences, task reminders, and nurture sequences that prevent leads from going cold.