Cost per click (CPC)

Calculate what you pay each time someone clicks your ad to evaluate channel efficiency and determine if paid traffic costs justify the leads generated.

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Definition

Cost per click (CPC)

Calculate what you pay each time someone clicks your ad to evaluate channel efficiency and determine if paid traffic costs justify the leads generated.

Why this matters

Example 1

Example 2

Example 3

How to apply

Cost per click (CPC)

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Playbook

Paid advertising

Develop LinkedIn ads strategy that targets decision-makers. Set up campaigns with proper tracking. Learn Google Ads strategy for high-intent keywords. Master creative principles that drive conversions.

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Paid advertising