Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.
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Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Random experiments waste time and budget. A structured framework ensures every test teaches you something, even when it fails. Decide what to test, design experiments properly, analyse results accurately, and share learnings so the whole team gets smarter.
See playbook
