Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.
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Get a grip on what's actually working and what needs course correction. Use data and experiments to make decisions instead of opinions. See how changes in one part of the system affect everything else. Random tactics don't compound, coordinated ones do.
Select tools across your growth stack using clear evaluation criteria. Avoid common pitfalls, ensure integrations work, and build a system that scales with your business.
Uncover specific pain points, validate assumptions, and reveal what actually drives buying decisions. Run research that produces actionable insights, not just interesting quotes.
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Run quarterly business reviews that assess current state, set ambitious but realistic goals, build actionable roadmaps, and define key results that keep everyone aligned.
Analyse monthly performance data across all four growth engines. Identify what is working, what is not, and make tactical adjustments using a structured decision framework.
Eric Ries
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A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.
Look at your dashboard to identify where conversion drops, then use customer research to understand why. Bottlenecks are where the most impact lives.
Don't just "try something". Write a hypothesis predicting what will happen and why. Design the experiment with proper controls so you actually learn whether your hypothesis was right.
Cultivate belief that skills and results improve through deliberate effort, treating setbacks as learning opportunities rather than fixed limitations.
Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.
Apply disciplined experimentation across the entire customer lifecycle, optimising every stage through rapid testing and data-driven iteration.
Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.
Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.
Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.
Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.
Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.
Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.
Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Track your user journey through Acquisition, Activation, Retention, Referral, and Revenue to identify which stage constrains growth most.
Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.
Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.
Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.
Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.
Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.