Keyword research

Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.

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Definition

Keyword research

Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.

Why this matters

Example 1

Example 2

Example 3

How to apply

Keyword research

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Organic search

Define your organic growth strategy with traffic goals. Build a content production workflow. Create content that educates and converts. Optimise for search engines and AI. Repurpose across channels.

See playbook
Organic search