Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.
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Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Stop guessing what messages will resonate. Map the beliefs people need to hold at each stage of their journey from unaware to ready-to-buy.
Calculate volume needed, map campaigns to belief stages across channels, then test and scale winners using more/better/new whilst killing underperformers.
Structure creative testing within campaigns using message angles, formats, and hooks. Document what works per segment to compound learning over time.
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Determine which segment and campaign combinations justify dedicated pages, optimise core elements, then A/B test systematically starting with highest-traffic pages.
Set a traffic goal, group keywords by intent, and build a strategic content pillar map that scales with clear launch plans ready to execute.
Turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed, and rank in search and AI.
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Maintain a positive sending history to ensure emails reach inboxes rather than spam folders by following best practices and monitoring feedback signals.
Capture high-intent prospects actively searching for solutions by bidding on relevant keywords and appearing in search engine results.
Process email to empty daily by deciding whether to act, defer, delegate, or delete each message rather than leaving unread items as false to-do lists.
Measure what percentage of cold emails get responses to evaluate message quality and list targeting rather than sending more emails to poor prospects.
Target prospects based on demographic, firmographic, and behavioural data, interrupting their social feeds with relevant offers and content.
Build relationships and demonstrate expertise on social platforms to generate inbound interest rather than interrupting buyers with cold outreach.
The total number of times your brand appears in front of potential customers across all channels.
Earn links from other websites to your content to signal authority to search engines and improve rankings for target keywords over time.
Calculate what you pay each time someone clicks your ad to evaluate channel efficiency and determine if paid traffic costs justify the leads generated.
Identify search terms your customers use to create content that ranks organically and bid on paid terms that drive qualified traffic at profitable costs.
Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.
Track emails that fail delivery to maintain sender reputation and avoid being marked as spam by continuing to email invalid addresses that hurt deliverability.
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Optimise individual pages for target keywords by improving titles, headings, content, and internal links to help search engines understand topic relevance.
Build cumulative site-wide ranking power through quality backlinks and strong content so new pages rank faster than competitors starting from scratch.
Schedule focused work sessions in your calendar to protect concentration and ensure important tasks don't get crowded out by meetings and interruptions.
The percentage of visitors who meaningfully engage with your landing page instead of bouncing.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
Create focused standalone pages for paid campaigns that remove distractions and guide visitors toward one specific action to improve conversion rates.