Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
.webp)
Get a grip on what's actually working and what needs course correction. Use data and experiments to make decisions instead of opinions. See how changes in one part of the system affect everything else. Random tactics don't compound, coordinated ones do.
Select tools across your growth stack using clear evaluation criteria. Avoid common pitfalls, ensure integrations work, and build a system that scales with your business.
Uncover specific pain points, validate assumptions, and reveal what actually drives buying decisions. Run research that produces actionable insights, not just interesting quotes.
%2520(1).webp)
Run quarterly business reviews that assess current state, set ambitious but realistic goals, build actionable roadmaps, and define key results that keep everyone aligned.
Analyse monthly performance data across all four growth engines. Identify what is working, what is not, and make tactical adjustments using a structured decision framework.
Sean Ellis
Rating
Rating
Rating
Rating
Rating
A practical framework for experiments and insights. Build loops, run tests and adopt a cadence that ships learning every week.
Eric Ries
Rating
Rating
Rating
Rating
Rating
A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.
Alistair Croll
Rating
Rating
Rating
Rating
Rating
Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.
Look at your dashboard to identify where conversion drops, then use customer research to understand why. Bottlenecks are where the most impact lives.
Don't just "try something". Write a hypothesis predicting what will happen and why. Design the experiment with proper controls so you actually learn whether your hypothesis was right.
Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
Apply disciplined experimentation across the entire customer lifecycle, optimising every stage through rapid testing and data-driven iteration.
Track your user journey through Acquisition, Activation, Retention, Referral, and Revenue to identify which stage constrains growth most.
Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.
Cultivate belief that skills and results improve through deliberate effort, treating setbacks as learning opportunities rather than fixed limitations.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.
Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.
Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.
Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.
Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.
Connect tools so data flows automatically between systems to eliminate manual entry, keep records current, and enable sophisticated workflows across platforms.
Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.
Document your ideal customer's role, goals, and challenges to tailor messaging and prioritise features that solve real problems they actually pay for.
Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.