Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
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Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Random experiments waste time and budget. A structured framework ensures every test teaches you something, even when it fails. Decide what to test, design experiments properly, analyse results accurately, and share learnings so the whole team gets smarter.
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