Annual Recurring Revenue (ARR)

Track predictable yearly revenue from subscriptions to measure business scale and growth trajectory in B2B SaaS and recurring revenue models.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.

Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.

Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.

Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.

Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.

Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.

Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.

Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.

Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.