Introduction
A prospect visits your website, spends three minutes reading your case study, and leaves without taking any action. Without retargeting, they disappear. With retargeting, they see your ads in their LinkedIn feed for the next two weeks, staying top-of-mind until they're ready to move forward. That visibility is what turns warm prospects into meetings.
LinkedIn makes retargeting straightforward: install the tracking pixel on your website, define your retargeting audiences (website visitors, video watchers, lead form submitters), and build campaigns specifically for them. This article covers how to set it up and which segments to retarget so you're reaching prospects you've already warmed up rather than constantly prospecting from cold.
