Analyse what worked and what didn't. Assess experiments, identify patterns, and decide what to double down on or cut completely.

Monthly reviews prevent drift. You ran experiments, launched campaigns, and shipped features now what worked? This session digs into the data to separate signal from noise. Which tactics drove real growth? Which felt busy but didn't move metrics? What did we learn that changes next month's plan? Without monthly reviews, teams repeat failures and miss compounding wins. With them, you build a learning system that gets smarter every cycle.
Weekly planning sessions turn monthly plans into weekly execution. Set the top 3 priorities, assign owners, and ensure everyone knows what to work on.
Strategy without tracking becomes wishful thinking. Build a rhythm that spots problems early, doubles down on what works, and keeps the team aligned on priorities. Turn data into decisions and decisions into momentum.Retry
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Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.
Calculate the percentage of visitors who complete desired actions to identify friction points and measure the effectiveness of marketing and product changes.
Calculate the total cost of winning a new customer to evaluate marketing efficiency and ensure sustainable unit economics across all channels.
Calculate the total revenue a customer relationship generates over its entire duration to guide acquisition spending and retention priorities.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.