Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.
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The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.
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Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.
Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Win customers through direct sales conversations where reps guide prospects from discovery to close with personalised solutions and relationship building.
Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.
Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.
Identify what you do better or differently that competitors can't easily copy to defend margins and win customers consistently over time.
Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.
Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.
Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.
Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.
Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.
Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.
Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.
Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.
Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.
Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.
Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.