Set up your pricing model

Develop a pricing structure with clear value tiers, anchoring, and packaging that reflects the value you deliver and gives buyers confidence in their investment.

Set up your pricing model

Introduction

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Set up your pricing model

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Avg. Unit price

The average price charged per unit, seat, or item sold.

Related topic

Revenue per customer

How do you keep happy customers that keep buying from you?

Set up your pricing model

Other playbooks

Increase pricing

Increase pricing

Raise prices strategically through better packaging, value communication, and positioning so revenue grows without adding customers.

Increase line items

Increase line items

Develop cross-sell and upsell motions that expand accounts by solving more problems for customers who already trust you.

Increase contract length

Increase contract length

Build retention strategies, success milestones, and renewal processes that keep customers committed for longer periods.

Improve win rate

Improve win rate

Strengthen your closing approach — objection handling, negotiation, and follow-through — so more proposals turn into signed contracts.

Improve offer rate

Improve offer rate

Streamline your proposal workflow and improve how you present solutions so more qualified deals receive a clear, compelling offer.

Improve qualification rate

Improve qualification rate

Sharpen your discovery process and scoring criteria so more meetings convert into qualified pipeline with real potential.

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