Go-to-market strategy

Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.

Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.

Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.

Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.

Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.

Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.

Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.

Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.