Go-to-market strategy

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.

Track predictable yearly revenue from subscriptions to measure business scale and growth trajectory in B2B SaaS and recurring revenue models.

Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Determine whether experiment results reflect real differences or random chance to avoid making expensive decisions based on noise instead of signal.

Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.

Calculate the total cost of winning a new customer to evaluate marketing efficiency and ensure sustainable unit economics across all channels.

Identify the fundamental factors that directly cause business expansion, concentrating resources on activities that generate measurable results.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.

Set ambitious goals and measurable outcomes that cascade through your organisation, creating alignment and accountability for strategic priorities.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.