Visitor identification

Most website visitors leave without filling out a form. Visitor identification tools reveal which companies are browsing your site, even when individuals stay anonymous.

This gives sales teams warm leads to pursue. Someone from a target account visited your pricing page three times - that's a signal worth acting on.

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Use visitor identification for account-based marketing. Know when target accounts are researching you and reach out while you're top of mind.

Use it to prioritise sales outreach. A company visiting multiple pages signals buying intent. Focus on engaged visitors over cold lists.

Use it to trigger alerts. Get notified when key accounts visit, or when any company views high-intent pages like pricing or demo requests.

Use it to understand your traffic. See which industries visit, which pages they view, and where they drop off.

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Company identification accuracy matters. Tools identify companies through IP address, cookies, and other signals. Accuracy varies.

Intent data shows which pages were viewed and how often. Knowing someone visited your homepage once is different from knowing they read three case studies.

CRM integration pushes identified companies and contacts into HubSpot. Create deals or tasks automatically based on visit behaviour.

Alerting notifies sales reps in real-time or daily digest. Information is only valuable if someone acts on it.

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Leadinfo is popular in Europe with good accuracy and fair pricing. Strong HubSpot integration.

Dealfront (formerly Leadfeeder) offers visitor identification plus prospecting data in one platform. Good for teams wanting both capabilities.

ZoomInfo includes visitor identification alongside its larger data platform. Makes sense if you're already using ZoomInfo for prospecting.

Start with Leadinfo or Dealfront if visitor identification is your primary need.

Visitor identification turns anonymous traffic into actionable leads. The ROI is clear if your sales team acts on the data. Make sure you have a process to follow up on identified visitors, or the tool becomes expensive noise.

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