Introduction
Expansion pricing determines how much revenue you capture as customers grow. Flat pricing leaves money on the table. Usage-based pricing scales with value delivered. Tiered pricing creates clear upgrade paths. Add-ons let customers customise. The best expansion pricing aligns cost with value customers pay more as they get more. This chapter shows you how to structure pricing that enables growth, choose between usage-based and tiered models, price add-ons that don't cannibalise tiers, and communicate pricing changes without triggering churn.
