Project management

Every growth team needs a system to track what's being worked on, what's stuck, and what's done. Without it, tasks fall through the cracks, deadlines slip, and nobody knows who's responsible for what.

The tools in this category range from simple Kanban boards to fully customisable databases. The right choice depends on your team size, how much flexibility you need, and whether you want a tool that does one thing well or a platform that replaces multiple tools.

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Use a project management tool when you have more than two people working on marketing or sales initiatives. Solo founders can get away with a notes app, but the moment you need to delegate or collaborate, you need visibility.

Common use cases include campaign planning, content calendars, product launches, and client delivery. Sales teams use these tools to track deals alongside tasks, while marketing teams manage creative production and campaign execution.

If you're running experiments across your growth engine, you need somewhere to log hypotheses, track results, and prioritise the next test. A spreadsheet works until it doesn't.

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Look for task assignment, due dates, and status tracking as the baseline. Every tool has this.

The differentiators are views (Kanban, list, calendar, Gantt), automation (move tasks when status changes, notify people), and integrations (connect to Slack, your CRM, or your email).

Templates save setup time. If a tool has pre-built templates for marketing campaigns or sales pipelines, you'll get value faster.

Reporting matters for managers. Can you see workload per person? Overdue tasks? Bottlenecks in your process?

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For small teams (under 5), prioritise simplicity and speed. You want something you'll actually use, not something that requires a week of setup.

For larger teams, prioritise permissions and structure. You need to control who sees what, and you need consistency across projects.

If you value flexibility and want one tool to replace your wiki, task manager, and database, choose Notion. If you want a structured, opinionated system that's easy to adopt, choose Asana. If you need extreme simplicity, Trello works but you'll outgrow it. Avoid ClickUp if you value clean UX - it tries to do everything and the interface suffers.

Pick the tool your team will actually use. The best project management system is the one that gets updated daily, not the one with the most features. Start simple, add complexity only when you feel the pain.

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