ICP and persona

Vague targeting wastes budget and confuses your team. Get specific about which companies to pursue and who within them actually makes buying decisions so every growth activity has a clear target.

Introduction

Defining your ICP

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Firmographics and triggers

Building useful personas

Getting specific enough

Conclusion

Related tools

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Related wiki articles

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Further reading

Growth strategy

Growth strategy

Vague targeting wastes budget and confuses your team. Get specific about which companies to pursue and who within them actually makes buying decisions so every growth activity has a clear target.

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