VoIP and calling

If your sales team makes calls, you need those calls logged in your CRM automatically. Manual call logging doesn't happen consistently, and without call data, you can't coach reps or understand what's working.

VoIP tools let you make calls from your computer, record conversations, and sync everything to HubSpot without extra steps.

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Use VoIP when your sales team makes more than a few calls per day. The time saved on manual logging adds up quickly.

Use call recording for training new reps, reviewing lost deals, and quality assurance. Hearing actual conversations reveals coaching opportunities that activity metrics miss.

Use click-to-call from your CRM to eliminate dialling. Reps click a phone number in HubSpot and the call starts. Call notes and recordings attach to the contact automatically.

CRM integration is non-negotiable. If calls don't sync to HubSpot automatically, you'll have the same logging problem you started with.

Call recording should be automatic with easy playback. Bonus if the tool transcribes calls.

Power dialling helps high-volume teams move through lists faster. Not every team needs this, but if you're doing outbound at scale, it matters.

Call analytics show talk time, call duration, and outcomes. Managers need this to understand team performance.

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HubSpot Calling works if you're already on HubSpot and want simplicity. It's built in, no integration needed.

Aircall is the popular choice for growing teams. Good UX, solid HubSpot integration, and reliable call quality.

CloudTalk offers similar features at a lower price point, worth considering if budget matters.

Match the tool to your call volume. Light callers can use HubSpot native. Heavy callers need a dedicated dialler.

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The best VoIP tool is one your reps actually use and that logs calls without friction. Don't over-engineer it - start with HubSpot Calling and upgrade only if you hit limits.