Analytics and tracking

You can't improve what you don't measure. Tracking tools show you where visitors come from, what they do, and where you lose them.

Introduction

Top picks

Google Analytics

Google Analytics

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Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Google Tag Manager

Google Tag Manager

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Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Amplitude

Amplitude

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61

per month

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

Spectacle

Spectacle

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99

per month

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

Conclusion

Related tools

Google Analytics

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Rating

Rating

Rating

Rating

Rating

From

0

per month

Google Tag Manager

Google Tag Manager

Tag management that lets you add and control scripts, events and pixels with versioning and consent rules.

Rating

Rating

Rating

Rating

Rating

From

0

per month

Amplitude

Amplitude

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

Rating

Rating

Rating

Rating

Rating

From

61

per month

Spectacle

Spectacle

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

Rating

Rating

Rating

Rating

Rating

From

99

per month

Related wiki articles

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Further reading

Marketing funnel tools

Marketing funnel tools

You can't improve what you don't measure. Tracking tools show you where visitors come from, what they do, and where you lose them.