Analytics and tracking

You can't improve what you don't measure. Tracking tools show you where visitors come from, what they do, and where you lose them.

Introduction

Top picks

Google Analytics

Google Analytics

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Free web analytics platform that tracks website visitors, behaviour, and conversions. Essential for understanding how people use your site and which marketing channels drive results.

Google Tag Manager

Google Tag Manager

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Free tag management tool that simplifies adding tracking code and pixels to your website without developer help.

Amplitude

Amplitude

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A digital analytics platform that provides deep insights into user behaviour and product performance through event-based tracking and cohort analysis.

Spectacle

Spectacle

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Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

Conclusion

Related tools

Google Analytics

Google Analytics

Free web analytics platform that tracks website visitors, behaviour, and conversions. Essential for understanding how people use your site and which marketing channels drive results.

Rating

Rating

Rating

Rating

Rating

From

0

per month

Google Tag Manager

Google Tag Manager

Free tag management tool that simplifies adding tracking code and pixels to your website without developer help.

Rating

Rating

Rating

Rating

Rating

From

0

per month

Amplitude

Amplitude

A digital analytics platform that provides deep insights into user behaviour and product performance through event-based tracking and cohort analysis.

Rating

Rating

Rating

Rating

Rating

From

61

per month

Spectacle

Spectacle

Spectacle shows which campaigns, content and channels create customers, with funnels and an audience hub that syncs high LTV segments to ad platforms.

Rating

Rating

Rating

Rating

Rating

From

99

per month

Related wiki articles

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Further reading

Marketing funnel tools

Marketing funnel tools

You can't improve what you don't measure. Tracking tools show you where visitors come from, what they do, and where you lose them.