Content pillar

Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.

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Definition

Content pillar

Create comprehensive hub pages on core topics that link to related subtopic content to establish topical authority and improve rankings across topic clusters.

Why this matters

Example 1

Example 2

Example 3

How to apply

Content pillar

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Organic search

Define your organic growth strategy with traffic goals. Build a content production workflow. Create content that educates and converts. Optimise for search engines and AI. Repurpose across channels.

See playbook
Organic search