Introduction
Raising prices is one of the fastest ways to grow revenue, but it feels risky when you are not sure how customers will react. The key is preparation: when you have strengthened your positioning, tested sensitivity, and built trust, a price increase becomes a natural next step rather than a gamble.
This chapter guides you through timing your increase, framing it around value, and rolling it out in a way that keeps your customers on board while improving your unit economics.
