How to build your weekly scorecard

Design a dashboard that tracks core metrics, shows trends, highlights problems, and keeps the team focused on what matters.

How to build your weekly scorecard

Introduction

A scorecard is your growth cockpit. It shows whether you're on track, off course, or accelerating. Without one, teams argue about priorities using gut feel. With one, data drives decisions. Your scorecard should show last week vs this week, trends over 12 weeks, and color-coded alerts for metrics moving the wrong direction. Keep it simple 12-15 metrics maximum. Review it weekly with the team to spot issues early and adjust fast.

Design your scorecard structure clearly

Connect data sources to your dashboard

Set up alerts and trend tracking systems

Make it accessible for weekly team reviews

Conclusion

Tools

Relevant tools

HubSpot
Tool

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Google Analytics
Tool

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Looker Studio
Tool

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Databox
Tool

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Notion
Tool

Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

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How to run weekly issues meetings

Resolve bottlenecks fast with the EOS framework. Identify problems, discuss solutions, solve them, and assign clear ownership.

Playbook

Performance tracking

Strategy without tracking becomes wishful thinking. Build a rhythm that spots problems early, doubles down on what works, and keeps the team aligned on priorities. Turn data into decisions and decisions into momentum.

See playbook
Performance tracking
Growth wiki

Growth concepts explained in simple language

Wiki

Key Performance Indicator (KPI)

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Wiki

North Star Metric

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Wiki

Conversion rate

Calculate the percentage of visitors who complete desired actions to identify friction points and measure the effectiveness of marketing and product changes.

Wiki

Lead velocity rate

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Wiki

Sales qualified lead velocity

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.