How to build your weekly scorecard

Design a dashboard that tracks core metrics, shows trends, highlights problems, and keeps the team focused on what matters.

Introduction

A scorecard is your growth cockpit. It shows whether you're on track, off course, or accelerating. Without one, teams argue about priorities using gut feel. With one, data drives decisions. Your scorecard should show last week vs this week, trends over 12 weeks, and color-coded alerts for metrics moving the wrong direction. Keep it simple 12-15 metrics maximum. Review it weekly with the team to spot issues early and adjust fast.

Design your scorecard structure clearly

HubSpot

HubSpot

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45

per month

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Google Analytics

Google Analytics

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0

per month

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Looker Studio

Looker Studio

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0

per month

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Databox

Databox

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From

59

per month

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Notion

Notion

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12

per month

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

Connect data sources to your dashboard

Set up alerts and trend tracking systems

Make it accessible for weekly team reviews

Conclusion

Related tools

HubSpot

Rating

Rating

Rating

Rating

Rating

From

45

per month

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Google Analytics

Rating

Rating

Rating

Rating

Rating

From

0

per month

Google Analytics

Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.

Looker Studio

Rating

Rating

Rating

Rating

Rating

From

0

per month

Looker Studio

Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.

Databox

Rating

Rating

Rating

Rating

Rating

From

59

per month

Databox

Dashboard tool with fast connectors and scorecards, ideal for exec views and alerts when you need speed over deep modelling.

Notion

Rating

Rating

Rating

Rating

Rating

From

12

per month

Notion

Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.

Related wiki articles

Key Performance Indicator (KPI)

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

North Star Metric

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Lead capture rate

The percentage of engaged website visitors who submit their contact information and become leads.

Lead velocity rate

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Sales qualified lead velocity

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Further reading

Weekly scorecard

Weekly scorecard

Design a dashboard that tracks core metrics, shows trends, highlights problems, and keeps the team focused on what matters.