Introduction
Healthy customers renew. At-risk customers go quiet, stop using features, and skip meetings. Customer health monitoring tracks leading indicators login frequency, feature adoption, support tickets, payment issues to spot problems before cancellation notices arrive. A health score combines these signals into a single metric that triggers intervention. Red accounts get executive attention. Yellow accounts get proactive check-ins. Green accounts get expansion offers. This chapter shows you how to define health metrics that matter, build scoring systems that predict churn, and create intervention workflows that save at-risk accounts.
